The regular trade show Upakovka/UpakItalia 2014 has been opened in the expocentre in Krasnaya Presnya. Project Manager Svetlana Kleyman is giving an account of what visitors will see at the exhibition this year.
Upakovka/Upak Italia 2014 will be held for the twenty-second time. Over the time of the exhibition’s existence we have witnessed major changes in life and the industry. How are these changes reflected in the exhibits on display?
Throughout its existence the Upakovka/UpakItalia has also undergone substantial transformation. An interesting trend may be observed in 2014 – subsequent to setting up representative offices in the Russian Federation many overseas exhibitors have delegated decision making on participation in exhibitions and other organisational issues to their Russian rep offices.
Consequently in preparation for the 2014 exhibition our Moscow office we have been able to communicate with a larger number of foreign companies.
Thereby we have managed to understand their needs and improve some of the services that will be useful to the exhibition participants.
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